Expert's tips / 27 February 2019
First, remember that behind these scores is an intention (sometimes still latent) of the consumer to adopt a commercial behavior: the acceptance of an offer, a (lack of) interest for a product or a category of products, a departure of the Company as a customer or subscriber … Some profiles thus release “high” scores, others “low” according to the discriminant characteristics that the Modeling will have determined and weighted.
Well, that little reminder being made …
The re-modeling at a given frequency will have interest and legitimacy only if
There is definitly an interest in modeling regularly (provided that these conditions are met) if the Marketeer wants to be able to base his/her observation on fresh scores and ensure the quality of the model regularly.
In conclusion it is the Business interest which, as often, guides the frequency of modeling as long as the technical conditions are fulfilled …
Managing Director & Partner at Inbox Belgium