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paroles d'experts

Expert's tips - 6 May 2019

Predictive marketing: there is no “poor” data !

No a priori when collecting data for predictive scoring !

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paroles d'experts

Expert's tips - 27 February 2019

#2 How frequently should you model your Churn scores?

Wondering how to anticipate the departure/unsubscription of your customers? What actions should be implemented and how often should churn scores be modelled? Our expert Albert Derasse brings you some elements to understand

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paroles d'experts

Expert's tips - 26 February 2019

#1 The use of predictive marketing to be more selective … but how far?

Wondering how to anticipate the departure/unsubscription of your customers? What actions should be implemented and how often should churn scores be modelled? Our expert Albert Derasse brings you some elements to understand

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Congress - 11 January 2019

Congress MWC 2019 – Barcelona

Join us at Mobile World Congress in Barcelona from 25 to 28 February 2019, stand 5B41.

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